The absence of the photographer on the photoshoot. Paris / Tokyo sep 2002
A collaboration with Kosuke Tsumura
Statement about fashion photography by Jurgen Ostarhild, Paris, 2002.
As clothes become less important for the creation process of my work, I can concentrate more on the work of the fashion designer.
In respect for the work of the designer I just reproduced the work of the designer on paper and video.
The idea was to produce pictures of clothes, without any personal interpretation of a photographer.
also the models should not be influenced by the photographer, just by the designer.
The pictures where taken in a white room, the "photobox". In this "photobox" where just the model, the designer, lights and several cameras.
I was outside acting as mc (master of ceremony) and registered digitally the happening inside the "photobox".
In the "photobox" there where 3 digital cameras which pointed from different angels to the model.
On the video screen the perspective of the cameras changed every 2 seconds. Different models with different outfits came into the "photobox". After each outfit a photo print was presented, which was put on all wall.
The hole event was planed as a life performance, where guests could see on video screens what happend inside the "photobox" but not influence the models and the designer.